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Showing posts with label priya panda on online journalism. Show all posts
Showing posts with label priya panda on online journalism. Show all posts

Monday, August 22, 2011

Online Media As It Stands Today

Academics and professionals have already arrived at a consensus that Internet publication has acquired a journalistic status equal to that of print media, radio and television. Internet publications have also provided a fillip to the communication companies as they consider Internet as a strategic factor for their progress in future.


                                                picture source: Luis Assardo (picasa)
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Online journalism is relatively new in India but in the west it has taken deep roots. Web masters and content writers abound in the field of IT. Some of them make news from newspapers, magazine and websites in typical glossy formats while others operate as full news portals where the reporters write reports from the place of the event which is then edited and placed on the website. Presently in the west Internet journals have already mastered the web and started making their presence felt on the info-sub-highway. Many Internet journalists get support from the print media that put up their web sites on the Net. Some others depend upon print media, wire news services and the Net to gather news and information.

India woke up to the potentiality of cyber world quite late in 1995. To start with, Internet was accessible only in the four metro cities. Computer penetration was very low. However, penetration started to improve as the price of computers came down and private service providers embarked on the scene.

By 2007, India had an estimated base of 42 million Internet users, which was 3.6% of the world users. Although this base was far below the Internet users of USA, China, Japan or Germany, India ranked fifth in the list of top twenty countries using Internet.

Unlike conventional back lit flat panel displays, electronic paper displays reflect light like ordinary paper. Its technological edge is that it can hold static text and images indefinitely without using electric while providing the option to change images later.

In India, many reputed newspapers and magazines have already made foray into Internet. Some prominent examples are www.hindustantimes.com, www.timesofindia.com , www.frontline.com . On line journalism is a marriage of journalism and the Internet technology.

The newspapers did not invest much on the Web sites during the nineties, a decade marked by a steep rise in the number of Web pages. Online journals reformatted content from the newspapers and posted them on their website.

More than a third of active Internet users – 56 million adult – visited newspaper Web sites in May 2006, a 30 percent increase from the same period in 2005, according to Nielsen/Net Rating. These website users are predominantly young, better educated and active Internet users.

For newspaper website users, the printed newspaper is still the primary sources for local advertising but the newspaper websites beat TV, Radio and Yellow Pages as the next best source.

There are some disadvantages of online media. Eyestrain is a major problem followed by backache which breaks the back of the Net surfer. Internet Addition Disorder (IAD) can lead to restlessness, stress and depression. The Net has not reached most parts of the country. Its reach is not still at desired level. Currently the bandwidth of the country's ISP is less vis-à-vis those of foreign ISPs. This act as hindrance to the forward march of online media. However, despite the problems, the future looks bright.

About the Author

Priya Panda is student of Journalism and Mass Communication at Muralidhar Girl's College, Kolkata, West Bengal, India.

Disclaimer: The opinions expressed in this article are those of the author, and they do not reflect in any way those of the Dispassionate Observer.

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