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Showing posts with label online jobs. Show all posts
Showing posts with label online jobs. Show all posts

Friday, August 12, 2011

Trend of Online Jobs and Online Marketing: Can This Help the Economy?

Speculation abounds in the summer of 2011 about what will improve sluggish US economic growth and whether the country is bound to slip back into a recession. The other billion dollar question that looms large and unanswered by economists is: when will the economy start growing again? How technology factors into these questions is widely debated. Technology by definition is designed to allow companies and people to do more, with less. That is both the good news and the bad news.

Online Business Economic Impact Gets Mixed Reviews

Companies can conduct online marketing campaigns for about half of what they once spent to achieve the same results in print and on TV. Less manpower is required to run an online business. This is bad news for unemployed workers and brick and mortar operations. Some of the positive news to be considered when evaluating Internet business ventures is that companies are more likely to stay open 24/7 to service customers all over the globe. This factor could increase the payroll for companies seeking to do business internationally. Depending on which factors discussed have the greatest overall economic impact, the shift to doing business online could be a blessing or a deflationary economic disaster.

Internet as Savior

If the recent Global Information and Communications Technology Department of the World Bank and IFC global report is to be believed, then technology drives economic recovery. The report correlates high-speed Internet connections with economic growth. With 30 percent of the US population now using Smart Phones or Blackberries, the Internet is even more accessible for the privileged. Based on this trend, marketing executives are factoring in mobile advertising as an important part of a comprehensive marketing campaign.

The Internet opens rural markets, expanding the world marketplace dramatically. Company executives are approaching new markets internationally, no longer confined by the expense of reaching out to an overseas market. Rather than establish a physical presence in a foreign country, many companies are happy to perfect their Internet store as the best way to profit across borders.

A barrier to entry for marketing in other countries is the exchange rate. For companies who operate with a low profit margin, being versed in the nuances of exchange rate navigation is crucial for profitability. Many small companies hire experts in that field so they can successfully market overseas.

Google's Impact on the Online World

Many companies cry foul as they consider the impact that Google has on technology industries. Ironically, Microsoft is one of those companies claiming that Google is enjoying monopoly status, with no competitors to speak of. Most recently the country of France levied a claim that Google was a monopoly with an unfair market advantage.

About the Author-

This guest article was contributed by Jennifer Bell from Health Training Guide. Jennifer is a freelance  writer and mother of 2 based in Los Angeles, CA. Check out her site to learn more about psychologist training and other exciting health careers.

Disclaimer: The opinions expressed in this article are those of the author, and they do not reflect in any way those of the Dispassionate Observer.

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